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It
was 1974, soldering iron in hand, when I built a 100 watt AM station in
my basement so I could be right next to my hero, Don Imus, on the local
dial. After a knock on my parents’ door from the FCC (my mother
freaked!), I went legit, converting the pirate AM station into the first
mass-distributed cable-only radio station. That plug got pulled
when it was time for college in Ithaca, New York.
I worked for a bunch of small Long Island and Ithaca stations, and 1
week after graduation in 1979, I got a big break to try to
bring WBAB/Long Island from the bottom to the top of the ratings.
When I got there, I remember the night-time DJ tracking entire 3 Dog
Night albums "because he liked them". Later for him.
We assembled a great staff (that included Q104.3's Gerry Martire, Marc
Coppola and Ralph Tortora!) and by 1981 we beat WNEW-FM and WLIR
in the L.I. Ratings. By 1983, we over-threw the #1 rock station,
WPLJ. By 1985, we were #1 in the market...all persons 12 and over!
Not bad for a bunch of hoodlums.
In 1999, after 20 years and a couple days, I left my post as WBAB
VP/Programming to join Q104.3 in the Big Town. It was always my
dream to program a New York station, and Q104.3's ratings were pretty
poor. (I think #23 overall and #14 in Adults) Our theory on
winning was pretty simple: program the music and conversation TO
the listeners, as told BY the listeners. So we decided to deliver
New Yorkers their favorite classic rock tunes...mixed with some of the
great, deep cuts off the studio backwall. We knew all the great
songs that were played in New York as we all grew up...the songs
on WNEW-FM, WPLJ (when it rocked), WXRK (when it was classic) and WBAB.
We took the afore- mentioned WBAB DJs...me included, and mixed in Jim
Kerr, Shelli Sonstein and Carol Miller from WPLJ, Maria Milito from
WXRK, Ken Dashow, Ian O'Malley and Eddie Trunk from WNEW-FM and Jonathan
Clarke from WLIR. In the latest Arbritron PPM Ratings,
this team took Q104.3 to the top 5 Overall, #2 Adults and #1 in Men.
I've been blessed to program what has become the most-listened-to rock
station in America!
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